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Manipulate Parking Fees To Attract Crowd

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By Ricky

I went to a shopping mall yesterday.  Parking for under 2 hours is free, and RM1 for over 2 hours.  It seems they encourage us to quickly do our shopping and go home.  Staying for more than 2 hours is discouraged.

I suddenly came up with this weird thought.  Why not reverse the charges?  Charge RM1 for parking under 2 hours, but give it free for over 2 hours?

The purpose is to get people stay longer in the mall, and hopefully spend more as a result?  Yes, there will be those who lepak (wander around) without spending a single cent.  But in overall, more crowd means more business.

Do you think this idea works?

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